About us

Welcome to Blaqline. We respect your privacy and are committed to protecting the personal information you share with us through our website, https://blaqline.in/ (the “Website”).

This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you browse our Website, place an order, subscribe to our newsletter, contact us, or otherwise interact with our services.

By using our Website, you acknowledge that you have read this Privacy Policy. Where consent is required by applicable law, we will obtain your consent before processing your personal information.

We may collect the following categories of information, depending on how you use our Website:

• Full name.
• Email address.
• Mobile number and other contact details.
• Billing and shipping address.
• Information you provide when contacting our customer support team.

• Products purchased, order details, and order history.
• Delivery status, return requests, exchanges, and refund information.
• Transaction references and payment status.

Payment card numbers, banking credentials, UPI PINs, and other sensitive payment authentication details should be entered only through the relevant payment service provider. We do not intend to store your payment passwords, PINs, or full card security codes.

If you subscribe to our newsletter, we may collect your email address and your communication preferences to send promotional offers, product updates, discounts, and other marketing communications.

When you visit our Website, certain information may be collected automatically, including:

• IP address and general location information derived from it.
• Browser type, device type, and operating system.
• Pages visited, referral sources, and interactions with the Website.
• Cookies and similar tracking technologies, where enabled.

The information collected depends on the features, settings, and third-party services used on our Website.

We may use your personal information for the following purposes:

• To process, confirm, and fulfil your orders.
• To arrange shipping, delivery, returns, exchanges, and refunds.
• To communicate order updates and respond to customer enquiries.
• To manage your account, if account functionality is available.
• To send newsletters, promotional offers, and discount information where permitted.
• To improve our products, services, Website functionality, and customer experience.
• To detect fraud, prevent unauthorised transactions, and protect our Website.
• To maintain business records and comply with applicable legal, tax, accounting, and regulatory obligations.
• To establish, exercise, or defend legal claims where necessary.

We will use your information for purposes that are reasonably connected to your interaction with us or otherwise permitted by applicable law.

Our Website may use cookies and similar technologies to support essential website functionality, remember preferences, understand visitor behaviour, and improve the shopping experience.

Cookies may include:

• Essential cookies: Necessary for core website functions.
• Preference cookies: Help remember your settings and preferences.
• Analytics cookies: Help us understand how visitors use the Website, if analytics tools are enabled.
• Marketing cookies: May be used to measure advertising performance or personalise promotions, if such tools are enabled.

You can manage cookies through your browser settings and, where available, our cookie consent controls. Disabling certain cookies may affect some Website features.

Where required by law, we will obtain consent before using non-essential cookies or similar technologies.

We do not disclose personal information indiscriminately. We may share relevant information with the following categories of recipients when necessary:

• Payment service providers: To process payments and verify transactions.
• Shipping and logistics partners: To deliver orders and manage returns.
• Website and technology providers: To host, maintain, secure, and operate the Website.
• Communication providers: To send transactional emails, customer support messages, or newsletters.
• Analytics and advertising providers: Where these services are used and their processing is permitted by applicable law.
• Professional advisers: Such as legal, accounting, and compliance advisers where necessary.
• Government and regulatory authorities: Where disclosure is required by law or a valid legal process.
• Business successors: In connection with a merger, restructuring, acquisition, or transfer of business, subject to applicable legal requirements.

We expect service providers handling personal information on our behalf to protect it and use it only for authorised purposes.

We do not sell personal information to third parties in exchange for money. Any other sharing or processing will be handled in accordance with applicable law and the commitments stated in this Policy.

Payments made through our Website may be processed by third-party payment gateways or service providers. Such providers may collect and process information under their own privacy policies and security practices.

We encourage you to review the applicable provider’s privacy policy before submitting payment information.

Our Website may also contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of websites that we do not operate.

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Policy, including order fulfilment, customer support, dispute resolution, fraud prevention, recordkeeping, and compliance with applicable legal requirements.

When information is no longer required, we will take reasonable steps to delete it or anonymise it, subject to applicable retention obligations and lawful exceptions.

The actual retention period may vary depending on the type of information and the purpose for which it was collected.

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss, and misuse.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We cannot guarantee absolute security, but we will address security incidents in accordance with applicable legal requirements.

You should avoid sharing passwords, OTPs, payment PINs, or other confidential authentication information with anyone claiming to represent Blaqline.

Subject to applicable law, you may have the right to:

• Request information about the personal data we process about you.
• Request correction or updating of inaccurate personal information.
• Request deletion of personal information where legally permissible.
• Withdraw consent for processing activities that rely on your consent.
• Opt out of promotional emails by using the unsubscribe option included in those messages.
• Raise a grievance or submit a privacy-related complaint.
• Exercise any other rights available under applicable data protection law.

To exercise your rights, please contact us using the details provided in Section 15. We may need to verify your identity before fulfilling a request.

Withdrawing consent will not affect processing already lawfully carried out before withdrawal. We may also retain information where required or permitted by law.

If you subscribe to our newsletter, we may send you information about products, promotions, discounts, and special offers.

You can unsubscribe from promotional emails at any time by clicking the unsubscribe link in the email or contacting us directly.

Even if you opt out of marketing communications, we may continue to send essential service-related messages, such as order confirmations, shipping updates, refund notifications, and responses to your enquiries.

Our Website is intended for individuals who can lawfully use the Website and make purchases under applicable law.

We do not knowingly seek to collect personal information from children in violation of applicable law. Where parental consent, age-related safeguards, or other protections are legally required, we will follow the applicable requirements.

If you believe a child has provided personal information in circumstances where collection is not permitted, please contact us so that we can review the matter and take appropriate action.

Some of our service providers may process or store information on servers located outside your state or country.

Where personal information is transferred across borders, we will take the steps required by applicable law and any applicable restrictions or safeguards governing such transfers.

We may update this Privacy Policy from time to time to reflect changes in our business practices, Website features, service providers, or legal requirements.

Any revised version will be published on this page with an updated “Last Updated” date. Where required by law, we will provide additional notice or obtain consent for material changes.

We encourage you to review this page periodically.

This Privacy Policy will be interpreted in accordance with the laws of India, to the extent applicable, including applicable data protection and consumer protection laws.

Nothing in this Policy is intended to limit any rights or remedies that cannot lawfully be excluded under applicable law